I frequent this shop and have bought both a Bike and many accessories. I am voting for it as the service is always outstanding, the prices are competitive, and there is a large variety. Upon simply entering there is always someone immediately there to help and each representative is a true expert in their field. Another BIG thing to note is the seemingly small to non-existent up-selling, this is a huge caveat in other places and has kept me coming back for honest mechanical help and accessory purchasing. The best example of this is coming back to purchase new road biking shoes that would have likely cost in excess of $150 after the latch on one of the originals had broken. Instead of directing me over to the shoes and pointing out the best one to buy, they took the broken shoe, searched meticulously through their system and managed to find the correct latch. They then ordered it, texted me when it arrived just a few days later, and installed it for me for a 10th of the cost! I live quite a distance (about 30 miles) from this store but go out of my way to drive there when I need just about anything bike related because of their excellent service, large selection, and great prices.
Vote: BEST Bike Shop
The 2017 Milwaukee A-List awards are based on more than 55,000 votes from local Milwaukee-area experts.